MAC Cosmetics​

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During my time at MAC Cosmetics, I worked at the intersection of beauty, retail, and storytelling, creating promotional assets designed to stop shoppers in their tracks and pull them into the brand world.

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The work shown here highlights in-store makeup stations, window displays, decals, bays, and tables that I helped concept and design. Each piece was crafted to feel bold, elevated, and unmistakably MAC. Alongside the visual design, I developed short-form copy and messaging that guided discovery, highlighted hero products, and supported launch narratives.

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This work includes assets created for the Whitney Houston x MAC collaboration, the launch of Strobe Dewy Skin Tint, as well as Black Friday promotions and 2022's Bubbles & Bows holiday retail moments. Altogether, this work reflects my approach to beauty creative: intentional, immersive, and customer-first.

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Created June - August 2022.