Solerevive​

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People rarely think about their feet. Literally and figuratively, they're the furthest thing from people's minds. ​​

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Solerevive is a clean, wellness-driven footcare brand created to bring fun, freshness, and inclusivity to one of beauty’s most overlooked spaces. Rooted in the belief that self-care starts from the ground up, Solerevive offers gentle yet effective products designed to revive your soles—and your routine.

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I developed Solerevive from the ground up, conducting in-depth market analysis, consumer profiling, and competitive positioning to identify a key opportunity for innovation. The brand identity—including product formulas, naming, packaging, and visual system—was built to stand out with a lively, uplifting personality.

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The launch strategy took a full 360° approach, blending digital, retail, and experiential channels to engage today’s wellness-minded, beauty-conscious consumer in a bold way.

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Access the complete Solerevive brand book here. 

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Created September 2023 - June 2024.