CAMPAIGN OVERVIEW

Elevating a Supermarket Brand Into the Luxury Space

For this campaign, we asked ourselves, "What if Chobani played a part in air travel? Chobani is revolutionizing the travel industry by launching its air travel brand, introducing the world's first-ever in-flight spa experience which we coined Casa Chobani. In doing so, we're not just redefining travel and wellness; we're also elevating a supermarket brand into the luxury space. This challenge underscores Chobani's commitment to being innovators and early adopters, pushing boundaries to create exceptional experiences for their customers. We aimed to establish Casa Chobani as a leading air travel brand that prioritizes holistic well-being and delivers a seamless, immersive spa journey for passengers, from the moment they board the Aerobani to the moment they arrive at their destination.