Kodak - Life in Film.
CAMPAIGN OVERVIEW
The mission of this campaign is to provide an authentic and timeless medium for creative expression."Life in Film" places a strong emphasis on nurturing a vibrant community of photographers who share our passion. We invite them to 'Share Your Portra Moment,' a captivating initiative designed to foster a sense of togetherness. Through this platform, photographers are encouraged to share their unique experiences, insights, and breathtaking images captured with Kodak Portra 400. This campaign not only showcases the film's exceptional qualities but also cultivates a space for mutual inspiration and continuous learning.
In its essence, this campaign transcends Kodak Portra 400 from being just a film. It transforms it into a catalyst for genuine connections, a vehicle for authentic storytelling, and a celebration of the profound artistry that accompanies the act of capturing moments on film. Kodak Portra 400 becomes more than a medium; it becomes a symbol of timeless authenticity and boundless inspiration.
CAPABILITIES
Long-form Copywriting
Art Direction
Packaging
Brand Activation
EXECUTIONS
Native Ad
Out-of-home Billboards
Limited-edition Packaging
Instagram Reels
RECOGNITIONS
ADDY Award Winner 2024
CREATED
November 2023
Click the pdf below to read my native ad.





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