CAMPAIGN OVERVIEW

This campaign comprises two heartwarming brand films that explore the lives of a single family from two unique perspectives. In the first ad, we step into the parents' shoes, providing a candid glimpse into the daily challenges and joys of raising a family. In the second ad, we shift the focus to the children, offering an endearing and often humorous view of family life from their point of view.

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Our objective in this campaign was to cast Marriott in a heroic light, positioning it as the ultimate sanctuary for parents needing a well-deserved break from the demands of parenting. Parenthood can be both rewarding and exhausting, and our campaign celebrates Marriott's role in providing parents with the escape they deserve.

 

We approached this project with a relatable, casual, and humorous tone, adopting an interview-style format that feels like a friendly chat with our audience.By capturing the essence of family life, the ups and downs, the laughter and the challenges, we humanized the Marriott experience and made it accessible to everyone.

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