CAMPAIGN OVERVIEW

This Mother's Day Campaign is a creative fusion of artistry, homage, and wordplay, with a delightful twist that celebrates both mothers and art enthusiasts alike. The campaign brings together a curated selection of photographs and illustrations, featuring the timeless theme of motherhood. The artwork showcases the works of renowned artists such as Russell Lee, Elizabeth Catlett, Louise Bourgeois, and others, sourced directly from MoMA's illustrious collection.

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The heart of this campaign lies in the clever wordplay: "Give Your MoMA the Gift of Art." This pun effortlessly melds the acronym for the Museum of Modern Art (MoMA) with the universal abbreviation for "mom." It's a playful nod to the idea that art isn't just for the walls of a museum; it's also a beautiful and heartfelt gift for the mothers in our lives.

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