Our integrated tourism campaign for the City of Amsterdam is a vibrant celebration of the city's warm and inclusive spirit, encapsulated in the tagline "A Culture of Friends." With a diverse array of touchpoints designed to create a memorable visitor experience, we invite travelers to explore Amsterdam with open arms and open hearts.

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From a charming tote bag that embraces you as a friend to a complimentary train ride coupon that signifies the city's hospitality, our campaign is all about making you feel at home. An illustrated map serves as your trusted guide to Amsterdam's hidden treasures. Free bike rental coupons encourage you to explore the city at your own pace, while our branded blanket offers comfort and companionship during your journey. The journal becomes your canvas to capture the memories and friendships you'll create along the way.

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At its core, "A Culture of Friends" is more than a tagline; it's an invitation to experience Amsterdam as if you were spending time with lifelong friends. We aim to create a sense of belonging and connection, allowing travelers to immerse themselves in the genuine warmth and culture of this beautiful city. Join us on a journey that transcends tourism and transforms it into an unforgettable friendship with Amsterdam.